Stop thinking of that sweater your Grandma loves to wear - embroidery so doesn't have to look like that anymore!
I think one reason for it's popularity as a trend is the D.I.Y, personal aspect of it. It's not had at all to iron on a few patches or sew a couple of threads onto something that you already own. It's just such an easy wardrobe update, and it doesn't cost much to do.
Personally, I'm really into the whole denim and leather detailing, but the khaki dresses and jackets are beginning to really win me over. That's another great thing with this trend - you can put as much, or as little, as you like and onto whatever fabric or style of clothing you like, There's just so many options.
The only real downside is that you can't typically take off patches, and it's also pretty diffictult to remove stitching as well without leaving some kind of permanent damage, so if you're keen to try this DIY style, be sure you have you pieces where you want them before you make a mistake you may regret!
Patches aren't embroidery, they're embellishment.
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